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The Innovative Interview with Steven Martinez

March 10, 20233 min read

“Whatever I can give that agent to be successful, I'm going to give, especially if I have the resources at my fingertips. I want to make sure they are using the technology to be successful. We are all trying to accomplish the same things with these tools. Get in front of more people.” - Steven Martinez, Chief Marketing Officer | BBI

Better Together

The Innovative Interview with Steven Martinez is now available on YouTube and the TeamIFG.com blog page! Hosted by Director of Marketing and Sales Matthew Murray, IFG is excited to connect with Steven, Chief Marketing Officer at the Bobby Brock Insurance (BBI) agency in Tupelo, Mississippi.

Steven and Matthew sat down in the Innovative Financial Group podcast studio to discuss their similar journey over the last five years, achieving tremendous agency growth offering health insurance, life insurance, Medicare, and investments. Second to none, The Bobby Brock Insurance Agency, under the leadership and vision of Justin Brock and Steven Martinez, has built a tremendous brand, online presence, and the widely successful MedicareCon.  

MedicareCon is a two-day conference (April 11-12) at the MGM Grand in Las Vegas, providing agents making headway in the Medicare market a forum to learn and network with Carriers and providers in the Medicare space. First, go to MedicareCon.com and purchase tickets with the IFG discount code (IFG25). Then, book your room today before the room rate discount expires. Look for the "Book Now!" link. 

Steven reflects on what it takes to be successful as an independent agent in the field, "It's the 'figure it out' mentality. It takes that to succeed in the business - especially if you are an independent agent in the field. There's not a lot of people there every day to tell you what to do, step-by-step." Thankfully, there is technology in place that provides fantastic support to agents. Steven emphasizes fearless technology exploration, clicking around before running for help. 

Working for an industry leader like Justin Brock takes a creative problem solver. In a short time, Martinez has grown from a sales associate to the right-hand man behind all the architecture that brings the BBI agency, GoGuru, and MedicareCon vision to life. A CRM master, Steven openly shares his expertise in making GoGuru work for insurance and Medicare.

"That's what's allowed IFG and the Bobby Brock Insurance agency to grow so fast. The Willingness to share information." In the spirit of helping the individual agent, Steve shares, "Whatever I can give that agent to be successful, I'm going to give, especially if I have the resources at my fingertips. I want to make sure they are using the technology to be successful. We are all trying to accomplish the same things with these tools. Get in front of more people."

GoGuru and the TeamIFG CRM use the same technology through GoHigh Level. If you are an agent interested in evolving your business through technology, don't miss this podcast. 

Subscribe to our YouTube channel to see more Innovative Interviews and learn from the best in the business. Let's Grow!

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Matthew Murray

IFG's Director of Marketing and Sales

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© 2022 Innovative Financial Group | All Rights Reserved | Terms & Privacy

You've got questions, we have answers. Whether you are a consumer looking for coverage, or an agent wanting to join our team, we can make it happen. Click here and fill out the form. Our team will be in touch.

2022 Innovative Financial Group | All Rights Reserved | Terms & Privacy