“I have insurance agents that write me and ask, 'what kind of camera do you think I need? I want to get into some video or YouTube.' And I'm like, you have an $800 to $1220 camera in your pocket! It's true, and the quality that the iPhones put out is great! If you're not doing it with your phone, you will not do it with a camera.” - Cedric Freeman, Bobby Brock Insurance (BBI)

The Innovative Interview with Cedric Freeman is now available on YouTube and the Teamifg.com/blog page! Hosted by Director of Marketing and Sales Matthew Murray, IFG is excited to connect with the man behind the magic, Cedric Freeman, content director and videographer at the Bobby Brock Insurance (BBI) agency. (https://bobbybrockinsurance.com).

If you tune into social media within the insurance and Medicare channels, you have indeed stopped in your tracks by the content produced by BBI. Cedric sat down in the TeamIFG podcast room with Matthew Murray to discuss his start within the insurance industry and the trial-and-error process that has evolved into an industry-leading social media strategy.

With so much to look at online, let's face it; Insurance can be a real challenge for agencies looking to brand themselves as an industry expert. So Matthew Murray asked, "How do you make insurance look good? What's the formula for success regarding style and content?"

Cedric shared, "At first, it was a struggle because... I knew nothing about Medicare." But then, Cedric began working with Justin Brock in the studio, recording his training videos, and embraced the opportunity to go full-time into videography. After that, he never looked back, reinventing himself to help people learn and get value from what BBI is putting out.

Today Cedric uses his skills to capture more intentional content. "It's culture, man. I try to get anything authentic, anything that is pure, because people are relatable. Showing that your work culture is good and safe, and a family, people love that." With that in mind, the BBI culture became "the thing" people wanted to be part of. "I believe in showing personality, humor, and mess-ups, and you know JB can get wild. But, even then, it is relatable and how we connect with people. So I try to put out anything authentic."

Cedric talks about patience and how he and BBI are learning and growing together. He feels a part of the culture and is now fully invested in BBI's success. "We are big on putting out a lot of content, as much as we can. And it's definitely a quantity versus quality game with us."

Cedric advises agencies looking to expand into social media not to worry so much about quality because most people do not have an expert's perception. Instead, capture the authentic moments relatable to other insurance agents. "I have insurance agents that write me and ask, 'what kind of camera do you think I need? I want to get into some video or YouTube.' And I'm like, you have an $800 to $1220 camera in your pocket! It's true, and the quality that the iPhones put out is great! If you're not doing it with your phone, you will not do it with a camera." Instead, Cedric advises starting with what you have at your fingertips.

High-quality equipment only adds to the time it takes to create the content. For example, Cedric began shooting videos six years ago with a Samsung Galaxy S6! So, if you are an agent interested in evolving your business through social media content, take advantage of this podcast.

Subscribe to the IFG YouTube channel to see more Innovative Interviews and learn from the best in the business. Let's Grow!